Our Story: From Carpenter to New Home BuilderGreg-resize

Greg Loos, owner of Loos Custom Homes, doesn’t do things like other southeastern Wisconsin new home builders, and that is intentional. While working as a carpenter, Greg saw firsthand how certain construction methods led to exceptional homes, while others were simply shortcuts to get the job done faster or for less money. Having the opportunity to observe different styles in action, Greg became passionate about quality.

He is also passionate about family, and because of that, he understands that a house is more than a construction project: It’s a special place where families reconnect and create lifetime memories. With that vision as his inspiration, Greg started his home-building company in 1997. He quickly earned a reputation for being an exceptional home builder in southern Wisconsin.

smallerGreen Homes in Neighborhoods from Milwaukee to Madison

Today, all of us at Loos Custom Homes take pride in building about 50 homes a year; our homes can be found in neighborhoods from western Milwaukee to eastern Madison, and many are built for repeat customers. We also are proud that every one of our homes earns high ratings from Focus on Energy because of our eco-friendly designs and features.

Three Reasons to Select Loos Custom Homes as Your Builder

When you select a builder who is committed to delivering high-quality homes, like we are, you can count on three important factors that set our homes and the customer experience apart and make them an exceptional value:

  1. High-Quality Workmanship: Everyone who works at Loos Custom Homes is held to exacting, specific standards. This creates consistency and ensures we deliver superior quality in every phase of construction, whether it’s something you will see and touch or it’s tucked behind a wall. Greg vets every contractor personally, and each year they undergo a review. The result is that every home we build features professionals of the highest caliber who take pride in their craftsmanship.
  1. teamThe Loos Team: Let’s face it—building a home can be stressful. It’s important to work with a home builder who listens and who is systematic, organized, responsive, and available when you call. Partnering with the right southeastern Wisconsin home builder can make or break your new home-building experience.We love our customers. They tell us they love working with us because we are down-to-earth, flexible, and truly care that all our customers are happy in their new homes.
  1. pricingEasy, Up-Front Pricing: Another way Loos Custom Homes is different is the way we present and price our homes. When you review our plans and elevations, everything you see is included in the price. You can also make an appointment to tour a custom home we’ve built for one of our satisfied customers. If you want to make upgrades, add square footage, or change the floor plan—no problem. We’ll ask you to create your wish list, and then we’ll prepare an item-by-item cost proposal for any additions and upgrades. You can pick and choose the amenities that will make your home feel personal and special while also understanding how it affects your new construction budget.

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Loos Custom Homes: A Different Type of New Home Builder

We would love the chance to tell you more about Loos Custom Homes and discuss the process of partnering with you to build your dream home. Or, consider one of our ready-built homes; all you have to do is move right in.

Feel free to request more information or set up a time to come in and talk with us about your home-building dreams. We look forward to it.


How much does it cost to build a custom home?

The cost of building a house can fluctuate; Loos Homes has various floor plans for homes, features and home sites that fit nearly every budget. Many of our standard features are often considered upgrades at other sites. Final cost really comes down to your personal style and the selections you choose.

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